Customer Surveys Reinforce Customer Loyalty

Customer loyalty tips lists are designed to help you develop customer loyalty and it’s no surprise that the one tip you will normally see somewhere on every list is to conduct customer surveys.

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14 Things You Must Know About Your Customers and Prospects

Infusionsoft put together a helpful list of 7 Things You Must Know About Your Customers:

1. Their Name. Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

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How to Administer Your Customer Survey

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

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Customer Satisfaction Survey Incentives

It seems to be becoming a fairly common practice these days (at least in the US) to include a customer satisfaction survey invitation printed on receipts at check-out that offer a discount on a future purchase as the survey incentive.

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Ten Reasons To Send Customer Surveys

Sending customer surveys can deliver vital insights that improve the effectiveness of sales, marketing, and customer service reps as well as overall business performance.

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Customer Surveys – Bridging the Expectation Gap between Consumers and Suppliers

Note: The term consumers and suppliers can be interchanged with business and clients.

To explain it in simple terms, an expectation gap occurs when there is a difference between what your clients expect from you and what they actually get. Although widely used as an auditing concept – in general terms, an expectation gap can be explained with the help of the following scenarios:

An employee expecting a pay raise and promotion but not getting itA customer expecting high quality products, but ending up with sub-standard goodsAn investor expecting a certain return on investment, but not receiving it Continue reading this post…