14 Things You Must Know About Your Customers and Prospects

Infusionsoft put together a helpful list of 7 Things You Must Know About Your Customers:

1. Their Name. Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

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How to Administer Your Customer Survey

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

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When to Conduct Customer Satisfaction Surveys

Customer satisfaction is tied directly to profitability. If your customers are happy they tend to be loyal. If they’re loyal they not only buy more, they refer other customers. We have a number of customer satisfaction survey templates to get you up and running in minutes.

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Customer Satisfaction Survey Incentives

It seems to be becoming a fairly common practice these days (at least in the US) to include a customer satisfaction survey invitation printed on receipts at check-out that offer a discount on a future purchase as the survey incentive.

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