It’s important to spend the needed time and effort when planning your survey as bad information is worse than no information at all. Follow this design checklist to help you design a survey that will provide actionable, clear information for your decisions.

Employee Feedback Surveys are a great tool to help you assess specific issues and areas of concern to your company. Understanding your company’s level of employee commitment, and employees’ attitudes toward the things that drive that commitment, will help you identify organizational factors that need improvement. We have several employee feedback survey templates so that you can be ready to go in minutes!

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

Savvy business people are finding that the way to be nimble in the marketplace is to build a continuous feedback loop into several places within their tactical business plan.

SurveyRock offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business:

It is important to capture the respondent’s interest in your survey immediately. If you are sending email to people within the United States, it is also important to follow the rules set forth by the CAN-SPAM Act.

One of the challenges involved in conducting an effective market research study is locating a random sample of respondents for your survey. When you need to test advertising effectiveness, conduct brand comparison research or evaluate website usability, online survey panels are a helpful tool in developing stronger business cases with the right data.

Customer satisfaction is tied directly to profitability. If your customers are happy they tend to be loyal. If they’re loyal they not only buy more, they refer other customers. We have a number of customer satisfaction survey templates to get you up and running in minutes.

A study by staffing service Accountemps asked senior executives about strategies for boosting low employee morale. Better communication was cited by 48% of the executives as the best solution for low morale.

We are all only a few mouse clicks away from reaching a global customer base: they don’t call it the World Wide Web for nothing. According to the World Almanac, 92% of the world’s population are not native-English users. If your market research and marketing efforts are focusing on one language, you are missing out on a huge opportunity. In fact, over 400 Million opportunities.