The following is a very brief guide to help introduce the reader to online surveys. There is just so much information to be covered but this should pique some curiosity and provide enough information to get you started!

Online survey tools are much more cost-effective and better suited to your specific needs. Below is a comparison between online surveys and their paper based counterparts.

When considering a design for a survey, think about the layout. On a paper survey there is very limited space. However, with online surveys you can do whatever you like. Additionally, when using questions on a survey with open-ended questions, the space on paper is just too limited. Even if you write something short, the space is so limited that the writing gets squeezed and untidy- compromising the quality of the feedback you want to use. Making a survey online has no limitations as far as answers are concerned.

With any kind of survey, it’s not uncommon to see questions being asked about your zip code and how you found out about a particular company. Many of us have heard these questions when on the phone with cable or internet companies. These questions are asked because a company’s knowledge of a customer’s attitude toward a product or service they patronize is of great importance.

If you are a business owner and just starting out, it might be prudent to seriously consider conducting online surveys. They are suitable for market research because they do not cost as much as standard paper based surveys, are faster to carry out and allow for a much wider range of questions. Below is a list that goes into further detail regarding the benefits of conducting surveys over the internet.

A survey is one of the best tools to get to know your customers and clients better. When deciding which product to launch, how to upgrade your existing product line, or whether your customers/clients/employees are satisfied with your organization, surveys should play an important role in answering all these and many more questions.