A well-executed online survey is like the DNA test of your business—it gets under the surface, unlocking secrets that can elevate your operations, customer satisfaction, and profits to new heights. In this in-depth guide, we’ll explore the untapped potential of online surveys. Whether you’re a small business or a towering enterprise, actionable tips backed by hard data and expert insights await you. Your business’s future starts here.

Five years after the Affordable Care Act became law, a recent survey by PerryUndem Research/Communication for Vox Media shows that 57% of Americans do not feel they have enough information to fully understand the law, but there is little insight to be found regarding healthcare industry professionals on this as well as other healthcare-related topics.

In creating a visual representation of your survey results there are a few options to consider so be sure to choose the format that will best illustrates your findings.

Customer loyalty tips lists are designed to help you develop customer loyalty and it’s no surprise that the one tip you will normally see somewhere on every list is to conduct customer surveys.

Surveys have become a valuable research tool to the academic world at large. Deploying a survey provides you with an easy and efficient way to gather the needed feedback in order to resolve the issues that matter to you most.

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

Savvy business people are finding that the way to be nimble in the marketplace is to build a continuous feedback loop into several places within their tactical business plan.

SurveyRock offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business:

One of the challenges involved in conducting an effective market research study is locating a random sample of respondents for your survey. When you need to test advertising effectiveness, conduct brand comparison research or evaluate website usability, online survey panels are a helpful tool in developing stronger business cases with the right data.

A study by staffing service Accountemps asked senior executives about strategies for boosting low employee morale. Better communication was cited by 48% of the executives as the best solution for low morale.