Customizing your survey is a great way to get respondents more familiar with your organization’s logo, to increase your survey response rate, and to stand out from the crowd.

SurveyRock offers you a couple of online survey deployment options that are not mutually exclusive, so you can use more than one distribution option for a single survey. After the initial launch, you can always make the survey available to additional respondents regardless of the option you chose initially.

With the growth of internet research and its promise to deliver speed, it is often debated among market researchers if time of response and reduced field times result in biased data.

Five years after the Affordable Care Act became law, a recent survey by PerryUndem Research/Communication for Vox Media shows that 57% of Americans do not feel they have enough information to fully understand the law, but there is little insight to be found regarding healthcare industry professionals on this as well as other healthcare-related topics.

In creating a visual representation of your survey results there are a few options to consider so be sure to choose the format that will best illustrates your findings.

Twitter has become an ocean of market research data just waiting to be explored. The Twitter advanced search function allows you to quickly find mentions of products, services and companies in specific context, acting as a free repository of general and honest conversation where a wide range of information can be gathered.To gain even more insights you can survey your Twitter followers directly and watch as your survey reaches others in the twitter community through re-tweets and hash tags. Whether you want to test out a new product concept or find out the most popular theme among your friends for a party, SurveyRock is a great tool for both personal and business surveys. With SurveyRock you have the ability to view real-time results of your survey as well as share survey results with friends, colleagues, customers and site visitors.

Customer loyalty tips lists are designed to help you develop customer loyalty and it’s no surprise that the one tip you will normally see somewhere on every list is to conduct customer surveys.

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

Savvy business people are finding that the way to be nimble in the marketplace is to build a continuous feedback loop into several places within their tactical business plan.

SurveyRock offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business: