The saying “Will it play in Peoria?” originated in the early ’20s and ’30s during the US vaudeville era and is used to ask whether a given product, person, promotional theme, or event will appeal to mainstream America, or across a broad range of demographic/psychographic groups. The success of this resilient phrase can be attributed to the fact that the population of Peoria was fairly representative of the country as a whole.

In creating a visual representation of your survey results there are a few options to consider so be sure to choose the format that will best illustrates your findings.

Twitter has become an ocean of market research data just waiting to be explored. The Twitter advanced search function allows you to quickly find mentions of products, services and companies in specific context, acting as a free repository of general and honest conversation where a wide range of information can be gathered.To gain even more insights you can survey your Twitter followers directly and watch as your survey reaches others in the twitter community through re-tweets and hash tags. Whether you want to test out a new product concept or find out the most popular theme among your friends for a party, SurveyRock is a great tool for both personal and business surveys. With SurveyRock you have the ability to view real-time results of your survey as well as share survey results with friends, colleagues, customers and site visitors.

Customer loyalty tips lists are designed to help you develop customer loyalty and it’s no surprise that the one tip you will normally see somewhere on every list is to conduct customer surveys.

Infusionsoft put together a helpful list of 7 Things You Must Know About Your Customers:

1. Their Name. Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

“Survey your existing clients” is a common suggestion to help your business grow. We here at SurveyRock know how important surveying your customers is to your success and want your customer satisfaction surveys to help you gain actionable insights you can really use.

Posting your survey results on your company blog to share key insights with customers and employees is a great way to engage blog visitors in a discussion about your business and to encourage them to share your content. Sharing your survey data by publicizing survey results can also help you to develop a reputation in thought leadership for your industry.

Surveys have become a valuable research tool to the academic world at large. Deploying a survey provides you with an easy and efficient way to gather the needed feedback in order to resolve the issues that matter to you most.

Experts have discovered that there are actually differences in the way women’s and men’s brains are structured and in the way they react to events and stimuli. A study from the San José State University highlights how gender influences online survey participation: