Customer Surveys – Bridging the Expectation Gap between Consumers and Suppliers

Note: The term consumers and suppliers can be interchanged with business and clients.

To explain it in simple terms, an expectation gap occurs when there is a difference between what your clients expect from you and what they actually get. Although widely used as an auditing concept – in general terms, an expectation gap can be explained with the help of the following scenarios:

An employee expecting a pay raise and promotion but not getting itA customer expecting high quality products, but ending up with sub-standard goodsAn investor expecting a certain return on investment, but not receiving it Continue reading this post…

Top Effective Communication Strategies For Small Businesses

It is imperative that you work on your communication skills with everyone related to your business in a strategic manner. Without effective communication methods, the drawbacks extend to problems and misunderstandings that can take a serious toll on your business reputation.

Here is how you can polish the communication skills in your business and make sure you prevent any problems that arise when there is absence of communication or when the message is not communicated correctly.

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