Experts have discovered that there are actually differences in the way women’s and men’s brains are structured and in the way they react to events and stimuli. A study from the San José State University highlights how gender influences online survey participation:

It’s important to spend the needed time and effort when planning your survey as bad information is worse than no information at all. Follow this design checklist to help you design a survey that will provide actionable, clear information for your decisions.

It is important to capture the respondent’s interest in your survey immediately. If you are sending email to people within the United States, it is also important to follow the rules set forth by the CAN-SPAM Act.

One of the challenges involved in conducting an effective market research study is locating a random sample of respondents for your survey. When you need to test advertising effectiveness, conduct brand comparison research or evaluate website usability, online survey panels are a helpful tool in developing stronger business cases with the right data.

What is a good survey?

A good survey provides you with actionable, clear information for your business decisions. Good surveys have higher response rates and higher quality data. Good surveys are easy to fill out and aren’t confusing.

Response rates vary widely depending on a number of factors. For online surveys in which there is no prior relationship with recipients, response rates can be as high as 20% to 30%.

A compelling survey invitation will increase the number of recipients who open your email, and increase the number who click on the survey link to complete it.

Have you ever wondered how to make a great online survey for your business? For a survey to be great it must be crystal-clear, reputable and have a workable understanding in order to elicit appropriate responses from survey takers. When your survey is ideal you will get a much higher response level and with increased quality of questions, they will be much simpler to fill out. Below are 5 important initial steps to aid you in putting together a great online survey.

When you are searching for answers to vital questions from customers, the only way you’re going to get them is by asking the right questions. It calls for a lot of intuitive thinking, hard work and brain storming  sessions with others. The following discussion addresses some of the common issues that can occur when making up questions for a survey.